Language query-yr 13 mags

This post is in response to the following query..." writing in first person? What do you recommend as it is not permitted in English?"

I would refer you back to the guidance from the exam board given to examiners, "No specific marks are allocated to quality of written communication, but it should be sufficient at all levels to make meaning clear. It is possible, at the lower levels, that significant errors in detail and structure may impede or obscure meaning, and thus indirectly penalise responses. At higher
levels, information and ideas will be expressed accurately, concisely and fluently, although errors may still occur."

Hope this helps.


(Click on the title 'Language query-yr 13 mags' for a link to the mark scheme for January 2007.)

Good Luck

DW

K Y A (yr 13 Mags)

Know Your Acronyms.

This post is in response to a query about using Acronyms.

The question was "what does ipc stand for? And do we have to write out the full name of companies and organisations before the acronyms in the exam. e.g. audit bureau of circulations (ABC)."
1)IPC stands for International Publishing Corporation...and it is The UK's leading consumer magazine publisher.
2)You do not need to write out the full name of companies and organisations before the acronyms in the exam. It is more important to show that you know what you are writing about. Remember you need an overview of the industry so you are expected to use media language accurately.
(know your Emap from your ABC)

Hope this helps.

(Click on the title 'K Y A (yr 13 Mags)' for more IPC info.)

Consumer magazines online-Yr 13 Media debates

Back to the BrandRepublic site for this latest discussion on the future for consumer magazines.There was a previous post about this useful site ...dated Monday, 21 May 2007.

A simple search of the BrandRepublic site using the term "magazine industry" provided me with a range of interesting articles.

Now you don't even have to type the phrase in! Just click on the title ' Consumer magazines online-Yr 13 Media debates' for a direct link to the search I completed.

You will need to register...but then again you should already have done so on Monday, 21 May 2007. :)

DW

(P.S) Anyone need Genre links/help?)

Is the party over for Men's Monthlies?yR 13 MAGS

"Ten years ago, men's monthlies were making fortunes for publishers on both sides of the Atlantic. And FHM editor Ed Needham was at the heart of it. But, he says, the internet and trashy weeklies have destroyed all that: the party's over, and it's time to move on."

Ed Needham moved back to London last year after spending seven years in New York editing FHM, Rolling Stone and - most recently - Maxim, the most popular men's magazine in the world

(Read the rest of this very interesting and timely (for the exam) article from the Guardian ( June 4th ) by clicking on the title 'Is the party over for Men's Monthlies?')

DW

The Magazine Industry-Yr 13

As you all know this element of the Media issues and Debates paper was previously known as 'Magazines and Gender'.
There are some good resources out there using the old title but they are still very useful in your study and understanding of the Magazine Industry so don't just dismiss them because the title sounds wrong.

Mediaed.org has a particularly good piece that looks at Gender and advertising in the magazine industry. Have a read of it by clicking on the title 'The magazine industry-Yr 13' . Remember it may have dated slightly so you need to see how the findings of the article fit in with your case study.

(DISMEMBERMENT..."Women are often presented in a dehumanized way in mass media images, their humanity sacrificed to display the artificial ideal...see the 'legs' advert...and click on the link to adverts/gender in the 'Magazine Industry' link section for more.)

DW

MAGS v's the NET (YR 13)

The Brandrepublic site is proving very useful and a number of you have already told me about some excellent articles specific to your case study.

This post contains a link to an article which challenges the new orthodoxy that the internet is replacing magazines as a way of reaching specific audiences. (Just click on the title 'MAGS v's the WEB (YR 13) )

dw

Making good use of the blog.(yr13)

I know you are all checking back regulary for updates but I thought it best to remind you that you should not just wait for updates.To get the best from the blog you should make use of all the other features listed on the whole blog.
There are a number of specific links that should be used regularly. They can be found by scrolling down and they are usually listed with a relevant title.

Here's an excellent overview of the magazine industry over the last 12 months.Exactly the kind of useful exam prep info needed. I found it by using one of the links mentioned above. Just click on the title 'Making good use of the blog' for the article. It is from BrandRepublic a useful media site (you may need to register...but it is free.)

DW

Emap (yr 13 media issues and debates)

"Emap will unveil Heatworld.com, a state-of-the art website based on its award-winning magazine, this week. It is exactly the sort of innovation that might have saved chief executive Tom Moloney from the axe had it been unveiled a year or so ago..."

(Read more from the Observer article by clicking on the title 'Emap (yr 13 media issues and debates)'.)

DW

More about Magazines-yr13

The concept of audience is vital to any understanding of the media, and the magazine industry is no different in this respect. In fact it is often more focused than the other media in the way it defines its audience. It is possible to show this by referring to the way many magazines construct their ‘core buyer’ , a fairly comprehensive profile of the typical reader that the magazine is addressing...

Read more by clicking on the title 'More about Magazines'.

How Print Can Add Value Online .

Will the rise in online webzines and ezines result in a further decline in magazine sales figures?

According to Ari Rosenberg at MediaPost Productions "Print brands have greater credibility than online-only brands... 'If it's in print, it must be true' Additionally, magazines are vertical beings. They cater to a specific topic and attempt to own it. Entrepreneur owns the entrepreneur, Vogue owns fashion, and Rolling Stone owns music, for example.

(Read more by clicking on the title 'How Print Can Add Value Online'.)

DW

A reminder-Yr 13 Magazines

TOP TIP
The issues and debates paper requires you to keep yourself updated with relevant and topical information.
A quick way to do this is to type in a relevant title i.e 'Magazine Industry' or 'Lifestyle magazines' into the search engine of a 'quality newspaper (links provided on the blog). Then look at the most recent stories first. You will pick up useful info.

I followed this TOP TIP on Times online and got...
"Lads' mags, already suffering from a fall in circulation as readers turn to the internet, have been dealt another blow as average sales figures for the half year to December indicate that the malaise has firmly spread to the weekly titles. Over the past few years the circulation of monthly men's lifestyle magazines such as FHM and Loaded have declined in the face of competition from the internet and the emergence of weeklies such as Zoo and Nuts..."(read more by clicking comments below)

Magazine closures.

"The industry wanted it,
the news trade wanted it,
the market was there according to every group we asked
- but come the acid test the readers were absent."


Read more about the shock closure of Popworld Pulp by clicking on the title 'Magazine closures'.

This will mention So London another magazine that has closed. Do some research and make some notes.


DW

Magazine industry-yr13

You heard it here first...the new pop music mag 'PULP' launched earlier this month has closed before the month has even finished. Darren Styles of the Brooklands Group publishers said: "The magazine has bombed in a way nobody connected with it could ever have envisaged."


(Click the title 'Magazine industry-yr13' for more info.)

DW

Year 13 MAGAZINE INDUSTRY

What's in it for me? Grazia's world uncovered


'One magazine is setting the agenda for the media - and tapping the psyche of British women. No wonder its getting its own fly-on-the-wall show,' says Louise France in the Observer womans magazine...Read the full article (and make notes) by clicking on the title(Year 13 MAGAZINE INDUSTRY) above...As mentioned in lesson 9.

D White

Excellent resources(YR13)

Clicking on the above title will redirect you to a comprehensive media education site.

I have made use of it to find the following sites which follow on directly from lesson 4 and 5.(The links can be found in the links section.)

1)Magazine Arbitration Panel (TMAP)
This is the magazine industry’s self-regulatory body which ensures that the sexual content of teenage magazines is presented in a responsible and appropriate manner.



2)Tracking down circulation figures is made easier if you use Mediatel.They give cirulation figures using ABC data.