Will the rise in online webzines and ezines result in a further decline in magazine sales figures?
According to Ari Rosenberg at MediaPost Productions "Print brands have greater credibility than online-only brands... 'If it's in print, it must be true' Additionally, magazines are vertical beings. They cater to a specific topic and attempt to own it. Entrepreneur owns the entrepreneur, Vogue owns fashion, and Rolling Stone owns music, for example.
(Read more by clicking on the title 'How Print Can Add Value Online'.)
DW
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