TOP TIP
The issues and debates paper requires you to keep yourself updated with relevant and topical information.
A quick way to do this is to type in a relevant title i.e 'Magazine Industry' or 'Lifestyle magazines' into the search engine of a 'quality newspaper (links provided on the blog). Then look at the most recent stories first. You will pick up useful info.
I followed this TOP TIP on Times online and got...
"Lads' mags, already suffering from a fall in circulation as readers turn to the internet, have been dealt another blow as average sales figures for the half year to December indicate that the malaise has firmly spread to the weekly titles. Over the past few years the circulation of monthly men's lifestyle magazines such as FHM and Loaded have declined in the face of competition from the internet and the emergence of weeklies such as Zoo and Nuts..."(read more by clicking comments below)
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Readership of the weeklies, however, is also in decline. Zoo's average sales figures for the six months to December fell 22 per cent, while Nuts lost 4 per cent. The sector as a whole fell 14.4 per cent, while FHM, the market-leading monthly publication, lost 26 per cent. The monthly titles Loaded, Maxim and Arena all lost almost a third of their sales. The message seems clear: this market is for the girls.
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